Matchmaking vs. Dating Apps: Finding Love in the 21st Century

Matchmaking vs. Dating Apps

Having a romantic relationship is lovely, but finding it can sometimes feel like a game of hide-and-seek – except the person you’re looking for doesn’t always want to be found. 

With so many options available, it can be hard to know where to look or even what you’re looking for. It’s like trying to find a needle in a haystack, but instead of a needle, you’re looking for someone to share your life with.

And instead of a haystack, you’re navigating a world of matchmaking vs. dating apps.

In dating apps, you browse countless profiles to determine who’s worth your time and who’s just looking for a good time. And if you’re looking for a more personalized and hands-on approach, you can hire a matchmaker.

Sure, it might cost a bit more than a dating app subscription, but the investment in your happiness and future is priceless. Plus, you’ll have a dedicated partner in your quest for love.

This article will help you cut through the noise and decide which approach is right for you – matchmaking services vs. dating apps. 

We’ll be exploring the pros and cons of each option, from the convenience and variety of dating apps to the personalized attention and compatibility screening of matchmaking services. Both can satisfy your hunger, but one offers a more refined and satisfying experience.


Over 60% of respondents in a survey by VIDA Select stated that they had a positive experience with matchmaking services. Matchmakers also have higher success rates regarding long-term relationships, with 82% of clients in a survey that they had gone on a second date with a match.

In a world where dating apps are at our fingertips, it can be easy to forget that matchmaking services have been helping people find love for centuries. 

While dating apps offer convenience and accessibility, matchmaking services provide personalized attention, screening processes, and the potential for long-term compatibility. Let’s take a closer look at the pros and cons of matchmaking services, so you can determine if this approach is right for you.


Personalized Attention

One of the most notable benefits of matchmaking services is the personalized attention they offer. 

Unlike dating apps that rely on algorithms and superficiality, matchmaking services take the time to get to know you and your dating preferences. They’ll ask detailed questions about your interests, values, and lifestyle, so they can hand-select potential matches that align with your needs and desires.

This personalized attention can be incredibly valuable, especially for specific dating requirements. 

Whether you’re looking for someone who shares your faith, values, or interests, a matchmaking service can help you find a compatible partner who meets your standards.

Screening Processes

Another advantage of matchmaking services is the screening processes they use to ensure the safety and accountability of their clients. 

Matchmaking services typically conduct background checks and require references before accepting a client. This can help weed out those who are not serious about finding a relationship or may have a history of problematic behavior.

Additionally, the screening process can help matchmakers identify any red flags or potential deal breakers in a client’s dating history or personality traits. 

This can help ensure that you’re only being matched with people who are genuinely interested in a relationship and who have the potential to be a good match for you.

Potential for Long-Term Compatibility

Matchmaking services have the potential for long-term compatibility. 

Matchmakers take the time to get to know you and your needs, which can help ensure that you’re being matched with someone who has the potential to be a long-term partner.

Matchmakers also consider factors such as lifestyle, personality, and relationship goals when selecting potential matches. 

This can help ensure that you’re not just being matched based on superficial qualities, but on deeper compatibility factors that can lead to a successful and fulfilling relationship.



Matchmaking services can be quite expensive, with fees ranging from several hundred to several thousand dollars. 

However, it’s important to remember that matchmaking services often offer a more personalized and tailored approach to dating than dating apps. 

For those serious about finding a long-term partner, the investment may be worth it in the end.

Time Commitment

Unlike dating apps, which allow you to browse potential matches at your leisure, matchmaking services require a more significant time commitment. 

You’ll typically need to complete detailed questionnaires and attend in-person meetings with your matchmaker, which can be time-consuming.

Dating Apps

Dating apps – the digital playground where love and lust coexist. While they’ve revolutionized the dating scene, they’re not without their faults. Let’s look at the pros and cons of dating apps.


1. Convenience

One of the biggest draws of dating apps is their convenience. With just a few swipes, you can browse through a seemingly endless pool of potential matches. You can do it from the comfort of your own home or even while you’re out and about.

2. Increased access to potential partners

Before dating apps, your dating pool was limited to your immediate social circle or the occasional chance encounter. With dating apps, you can access a much larger pool of potential partners. This can increase your chances of finding someone compatible with you.

4. Opportunity for casual dating

Not everyone is looking for a long-term relationship. Dating apps offer the opportunity to meet people for casual dating and hookups without the pressure of commitment.


1. Superficiality

Perhaps the most considerable criticism of dating apps is their superficial nature. 

Judging someone based on a few carefully chosen photos and a short bio doesn’t always lead to genuine connections. It can be challenging to get a sense of someone’s personality or values from a dating app profile, leading to disappointment and frustration when you meet in person. 

After all, there’s only so much you can learn about someone from a photo of their dog or a quote from The Office.

2. Lack of personalization

While dating apps can filter matches based on specific criteria, they don’t provide the same level of personalization as matchmaking services. 

You rely on algorithms and chance encounters to find someone compatible, rather than personalized attention and tailored matches. This can lead to a lack of depth in your dating experiences and a feeling that you’re not finding someone who truly “gets” you.

3. Risk of misrepresentation

It’s no secret that people often present a curated version of themselves on dating apps. 

This can lead to disappointment and frustration when you realize the person you’ve been messaging isn’t quite what you expected. 

Some people might exaggerate their interests, downplay their flaws, or even use photos that don’t accurately represent their appearance.

4. Time-consuming

While dating apps are convenient, they can also be incredibly time-consuming. 

It’s not uncommon to spend hours swiping through profiles without finding a single match, or to spend countless hours messaging with someone who ultimately isn’t a good fit. 

This can be overwhelming and frustrating, especially for those busy with work, school, or other obligations.

5. Potential for ghosting

Ghosting, or suddenly cutting off communication with someone without explanation, is a common problem in dating apps. 

Because there’s often no real connection established beyond a few messages, it can be easy for someone to stop responding without any real consequences simply. This can be frustrating and hurtful to invest time and energy into someone only to be left in the dark.

Overall, dating apps offer convenience and increased access to potential partners, but they also have their fair share of drawbacks. 

What’s Right for You: Matchmaking vs. Dating Apps

Looking for love can be daunting and frustrating, especially when it seems like every dating app is full of superficial matches and ghosting. That’s where matchmaking services come in – providing a personalized and tailored approach to finding the right person for you. 

Here are just a few reasons why matchmaking services are the right choice for you:

1. Personalized attention: You’re Not Just a Number

Unlike dating apps, which often feel like a game of Russian Roulette, minus the thrill and with a higher risk of disappointment, matchmaking services offer a much more targeted and personalized approach. 

You’re not just another face in the crowd – you’re a unicorn in a world of horses (or at least a Pegasus, if you’re feeling extra special). 

A good matchmaker will take the time to learn about you on a deeper level, not just based on your profile picture and a few lines of text. They’ll ask the important questions, like whether you prefer dogs or cats, Marvel or DC, and whether you believe in aliens (because, let’s face it, that’s a deal-breaker for some people). 

With this information, they can hand-select potential partners that are not only compatible with your preferences but also share similar values and interests.

2. Screening processes: No More Bad Dates

One of the most significant downsides of dating apps is the risk of misrepresentation or catfishing. With matchmaking services, you can rest assured that your matches have been thoroughly vetted and screened for compatibility. 

This means no more awkward or disappointing dates with people who don’t match their profiles. Matchmaking services can also help you navigate the dating world with more ease and confidence, providing advice and support along the way.

3. Potential for long-term compatibility: More Than Just a Flirtation

While dating apps are great for casual dating and hookups, they don’t always provide the same potential for long-term compatibility as matchmaking services. 

Matchmakers take the time to get to know you on a deeper level, looking at factors like your lifestyle, values, and goals for the future. This can help ensure you’re matched with someone who has a better chance of being a long-term partner rather than just a fling.

4. Time-saving: Let Someone Else Do the Work

Dating apps can be a time-consuming and frustrating process. With so many profiles to sift through and matches to message, it can feel like a part-time job. 

Matchmaking services take the work out of the equation, letting someone else do the heavy lifting for you. They’ll handle the screening, the matching, and even the scheduling of dates, so all you have to do is show up and be yourself.

5. Quality over quantity: No More Swiping Fatigue

Dating apps can be overwhelming, with hundreds of potential matches to swipe through and no real way of knowing who is genuinely compatible with you. 

Matchmaking services offer quality over quantity, providing you with a smaller pool of matches who are more likely to be a good fit for you. This can help alleviate the swiping fatigue that often comes with dating apps and make the process more manageable.

6. Building confidence: You’re Worth It

Working with a matchmaker can also help build your confidence and self-worth. 

Knowing that someone is taking the time to get to know you personally and finding matches tailored to your needs can be a powerful confidence booster. 

It can also help shift your mindset from feeling like you have to settle for whatever matches come your way on dating apps to know that you deserve someone genuinely compatible with you.

7. Support and guidance: You’re Not Alone

Dating can be a lonely and isolating experience, especially when it feels like you’re not progressing or finding suitable matches. 

Matchmaking services offer support and guidance, providing advice and feedback to help you navigate the ups and downs. Whether it’s tips on how to improve your profile or feedback on how a date went, a good matchmaker will be there to offer guidance and support every step of the way.

Final Verdicts

In the wise words of Beyoncé, “If you like it then you should have put a ring on it.” 

But first, you have to find it, right? 

And that’s where matchmaking services and dating apps come into play. While both can have their pros and cons, it’s important to remember that finding love is not a one-size-fits-all situation.

Spending all your free time on a dating app is not the best use of your time – unless you’re getting paid to do it, in which case, where can I sign up?

On the other hand, working with a matchmaker can be a game-changer. 

It’s like having your own personal cupid, minus the wings and the diaper (hopefully). You get to skip the small talk and go straight to the good stuff – like finding out if your potential match shares your love for pizza and Marvel movies.

But let’s not forget the ultimate goal here… finding someone who complements your life and makes you happy. And whether you find that person on a dating app or through a matchmaking service, the journey to finding love is worth it.

So, swipe away or enlist the help of a matchmaker – remember to keep an open mind, stay true to yourself, and don’t forget to have fun along the way.

FAQs – Matchmaking vs. Dating Apps

Is matchmaking better than online dating?

Well, it really depends on what you’re looking for and what your preferences are. Matchmaking services offer a more personalized approach, where a professional matchmaker will get to know you and your preferences and introduce you to compatible matches. On the other hand, online dating provides a wider pool of potential partners and allows you to browse profiles at your own pace. Ultimately, it comes down to your individual needs and what approach feels right for you.

Is matchmaking still a thing?

Yes, matchmaking is still a thing! In fact, professional matchmaking services have been around for centuries and continue to thrive in the digital age. While dating apps have gained popularity in recent years, many people still prefer the personalized attention and expertise a matchmaker can offer.

Is matchmaking a good idea?

Matchmaking is a good idea for those seeking a more personalized and efficient approach to finding love, but it ultimately depends on the individual’s preferences and priorities.

Is matchmaking better than dating apps?

Matchmaking services offer a more personalized and targeted approach to finding love while dating apps provide convenience and a wide range of options. It’s like choosing between a tailored suit or a trendy outfit – both have their benefits, but it ultimately comes down to what suits you best.

Are dating apps as good as meeting people?

Dating apps can be a convenient way to meet people, but they don’t always live up to the real-life experience of meeting someone in person. While dating apps offer various potential matches, they sometimes lack the chemistry and personal connection of meeting someone face-to-face. Ultimately, it’s up to the individual to decide which approach works best for them.

Do people still use matchmakers?

While dating apps have become increasingly popular in recent years, there is still a demand for professional matchmaking services. In fact, many people prefer the personalized attention and compatibility screening offered by matchmakers over the impersonal nature of swiping through endless profiles on a dating app. So, while the dating landscape may have evolved, the role of the matchmaker is still very much relevant.

About the Author

Copace in the hole | Content Strategist & Copywriter | Website

Every year, Zunaira works with a hand-picked group of clients to create iconic brand identities through authentic content. She’s proudly worked with some of the biggest brands, including Local IQ, Ruby, SuperSoft, MaxCare, Creative Rustlers, Growth Spark, and more. When Copyace isn’t crafting copies, she’s busy peeking into the human psyche’s complex labyrinth or chasing after life’s breathtaking moments with her camera. Her love for psychology and photography might be the secret sauce that makes her content truly click with audiences.

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dating apps, hire a matchmaker, matchmaking services, matchmaking vs. dating apps
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